Corporate Social Responsibility A Business Ethics Stance...

Corporate Social Responsibility From a business ethics stance â€Å"corporate social responsibility† (Velazquez, 2007, pp. 23), refers to the social interest an organization manifest in the environment it operates. SoftMagic has not seized opportunities from corporate social responsibility. In the U.S., the use of pro-bono activities to develop networking is fundamental considering that multiple leaders of different firms participate and engage in activities that consequently offer an opportunity to market and increase the awareness of the organization. One more time, the cultural challenge seems to have affected the opportunities for SoftMagic. Summarizing Current State Considering the lack of an explicit vision and mission, SoftMagic develop a U.S. penetration model substantiated in a serendipity occurred when a chief architect of a major transnational organization (TO) in U.S. found the tool by performing research. SoftMagic decided to copy where possible similar success, but multiple factors affected their attempts and lack of fundamental strategic elements has inflicted the organization’s performance. In fact, a quick review of finances, demonstrate that after its first year of operations in U.S., the organization â€Å"current return ratio† (Ehrhardt, 2011, p. 89) was at 1.16. In the second year the same ratio was at 1.06, and in the third year (quarters 1 and 2), the current return ratio is at 1.01. Consequently, the organization’s cash flow has been diminishing, andShow MoreRelatedThe Ethics And Social Responsibility1040 Words   |  5 PagesAbstract Every individual view ethics differently. No matter how one view ethics at the end of the day ethics is a determination of an individual’s own belief of what is right or wrong. 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